MAKING A LOW BUDGET FILM
Independent filmmakers’
can make films much more cost effectively than the majors. Because the budgets
are relatively modest, independent filmmakers can afford to make a movie that
fails (unlike the majors). In this brave new movie world, everyone wants in –
the studios want in, the websites want in, traditional TV want in, the gamers
and app builders want in, the big banks, the big brands and hedge funds want
in. Everyone wants in. The studios and distributors, websites and television
broadcasters all have the hardware to play movies. What they lack is the
software – the movies. And if you are able to make compelling content, you will
make money.
BE
DISCIPLINED
It's hard to
be prepared and intentional when shooting digital, but its good practice.
CAMERA’S
High-end
film cameras are expensive. The cost to use an 8K RED Weapon, for example, can
grow astronomically out of hand very quickly. Chances are, you or someone you
know has a perfectly capable DSLR or mirrorless camera that can shoot
high-quality HD or even 4K without breaking the bank.
Having a
“good” camera is not a prerequisite for getting your film into film festivals
or posting it online. If you understand of the technology (or have a good DP
who does), you should be able get footage that is dynamic enough to tell your
story — which should be your main focus.
GREATER
DYNAMIC RANGE MAKES CINEMATIC SHOTS POSSIBLE
The
higher-end cameras can often offer several more stops of dynamic range. This
latitude allows shot compositions that the cheaper cameras just can’t possibly
perform. For example, indoor shots that have bright windows are now possible
without too many problems. Here’s a breakdown of dynamic ranges with some
varying levels of cameras.
LOW-LIGHT
PERFORMANCE SOLVES LIGHTING PROBLEMS
With a
lower-grade DSLR, lighting is a constant concern — but not in a good way. There
is always a struggle to make sure you have enough of it. Often you don’t, so
you need to spend either a good deal of time getting creative with what you
have available, or with boosting exposure in post.
With a
higher-end camera, low light is not always a hindrance. In fact, with a wide
enough latitude, shooting in low-light situations can really be explored and
utilized to help set mood and tell a story.
EDITING IN
4K GIVES LEEWAY AND OPTIONS IN THE EDIT
Similarly,
when you do shoot with a better sensor and greater dynamic range, you’re left
with much more flexibility in the edit room with colors and contrast range.
Also, if you’re using 4k footage for normal 1080p web video, you have the added
luxury of cropping a frame to a much higher degree. This also opens the door
for better stabilization and digital motion after the crop.
WORKFLOW AND
GEAR CAN BREAK THE BANK
Despite all
the perks of 4k, there are some factors that weigh in favor of a lower-end
camera. 4k footage takes up a lot of space. Like, a LOT of space — especially
when compared to the normal HD that you may be used to. On top of physical hard
drives, that means more space is needed in the cloud and over the uploads and
downloads. You’ll also need to invest in everything from higher-end cards or
solid states, along with a general higher quality of equipment overall.
You’re not
going to want to put a $10,000 camera on a plastic tripod you got from your
uncle.
Here’s a
good breakdown of all the costs of upgrading that you might not have thought
about. But, all told, be prepared to spend around $4,000 to $5,000 to upgrade
equipment, storage and editing capabilities.
BE FLEXIBLE
ON SET
When you’re
on set, try to keep an open mind about how to keep production costs down. A
very detailed production script and schedule will help, but in the face of the
many unforeseen setbacks you will undoubtedly face, flexible decision-making
will get things done (and done well) without increasing costs.
SHARE CREDIT
AND OWNERSHIP
When working
on low- or no-budget passion projects, one of the major downsides is that you
probably are not going to be able to pay your cast or crew very much — if at
all. This means you’re working on favors, goodwill, and mutual benefits. In
this situation, put your ego aside, and share as much credit as possible. This
can create much greater buy-in and a sense of ownership for everyone involved —
even when there’s no money.
FOCUS ON THE
FUN MAKE IT AN ADVENTURE
On a similar
note, make your project fun to work on. Filmmaking, at its heart, is a fun
endeavor. You’re creating art, and it’s a break from reality — even if requires
hard work. If you can keep that in mind and make your collaborative process
enjoyable, your crew will give you as much as they can and come back to help
out again.
Don't take
things so seriously: You’re not performing lifesaving surgeries here, we're making
movies. Being overly severe to the point that you're not enjoying yourself or
having fun might mean that your audience won't enjoy it or have any fun either.
SKIMP ON
EVERYTHING BUT THE STORY
This should
probably be the first, last, and all the pieces of advice in between, but
always, always, always put the story before everything else. Your camera,
acting, and even directing is secondary to the focus on the story. As any
filmmaker will tell you, the story is what will shine through, and it is what
people will remember. The story gets films shot for free on old camcorders with
non-actors into film festivals and launches careers. So, before you shoot, make
sure it’s a story you’re ready to tell.
SOME TIPS:
1. THE STORY
IS EVERYTHING
Nothing
glues you to the screen more than a good story. If the story is there, does one
really care about the budget of the film?
Stories and
screenplays have four main elements:
Firstly,
your story must have characters with a specific goal. A specific goal is one
that can be measured, so at a point in time we can see whether or not the
character achieves or fails to achieve the goal. For example, if your
character’s goal is to move out of London – this is a weak goal. We all want to
leave London. It’s dirty, expensive and increasingly dangerous. But if the goal
of your character is to leave London by noon tomorrow, or else… then we have a
goal that is easily measured.
Secondly,
your story has a setting. The setting can be usual or unusual.
Thirdly,
there are the Actions of the main characters and finally what they say, or
Dialogue.
The trick of
a good storyteller is to weave these four elements together so the seams do not
show. When a writer achieves this, we say they have mastered the craft of
storytelling. But not necessarily the art of storytelling.
Lo To No
Budget Filmmaking
2. LOCATION
LOCATION LOCATION
There are
two expensive components to a film shoot. Image capture (camera) and the
locations. When doing your pre-production, be aware of your scene settings.
Reaching out to your network before deciding where you can shoot for cheap or
for free shouldn’t hurt your creative process.
Consider
public locations or places you’ve been before. There’s no reason you need to
pay thousands of dollars in location fees or halt production because a scene’s
location is too ambitious — especially if you could easily set the scene
someplace much cheaper.
In addition
to keeping locations in mind, think about your locations’ amenities —
specifically lighting. This can help you cut costs, save time and reduce
equipment needs. Look for locations outside or with lots of natural lighting,
as that will help you save on large lighting setups.
You can
still shoot stylistically. Just remember that it’s cheaper to create darkness
than it is to create light.
Moving a
cast and crew from location to location is time consuming, and expensive,
regardless of your budget.
If you can
reduce the amount of location moves, or eliminate them altogether, then you are
a huge step closer to reducing your budget.
Locations in
this scenario suddenly have a huge impact on the script. To learn how, we need
only to look at some of the most interesting films of the last few decades:
Tarantino’s Reservoir Dogs, Kevin Smith’s Clerks, Spike Lee’s She’s Gotta Have It,
Orin Pelli’s Paranormal Activity and George Romero’s Night of the Living Dead.
These films have one thing in common: limited locations. In fact, they would
each make excellent stage plays. The trick, it seems, is to take a bunch of
actors to a limited location and chop them up. When you do this, you will
essentially be filming a stage play. But a stage play filmed as a stage play is
boring. Turn your limited location script (which is essentially a stage play)
into a movie successfully, and you will have, what the moguls in Hollywood
call, Talent.
3. IMAGE
CAPTURE
Choosing the
camera that suits your script and your budget is simpler than ever before. Most
likely you will be shooting on a digital camera. Two elements of any camera you
should look out for are: compression and lenses. Remember that all digital
cameras generate the same signal. What influences the image quality are the
lenses you film through and the numbers of pixels per frame (compression).
Since the
shooting of the Sundance sensation, Tangerine, shooting on cell phones is
becoming commonplace. We’ve been championing cell phones as cameras since the
early days of 2004 when we created the 15 Second Shorts completion with our
partner Nokia.
The ultimate
no budget camera trick is use a little known fact of British law: security
camera footage can be recovered if you have been the victim of a crime. The UK
is covered in security cameras, some private and some publically owned. By law,
if you suffer a crime, the police will request a copy of the tape from the
camera owner.
Recce the
CCTV cameras in your neighborhoods, write a screenplay, re-enact a series of
’crimes’ and presto – you will have your movie shot – for absolutely nothing.
4. SOUND
It isn’t the
look of skin on skin that turns you on in a sex scene. It’s the sound of skin
on skin. Professional filmmakers spend much of their time considering and
creating the sounds that go with their pictures.
It is a fact
too that our brains are wired in such a way that when we need to strain to hear
what the actors are saying, the picture goes dim. Good clean sound with
interesting effects added in is the quickest way to make your images, even
those shot on your mother’s humble video camera, look great.
5. THE BUCKS
ARE IN THE MUSIC
The fact of
film revenue and distribution is that the main revenue streams are from the
sound tracks for your film. This is because the musicians unions are much
stronger than the actors, writers and film unions. After you film leaves the
cinema (if it was lucky enough to get there in the first place) the main
revenue streams a movie generates is for the mechanical copyright royalties for
the sound track.
Filmmakers
are usually the last to understand how music royalties are decided, registered
and administered. Explaining music copyright law is something that falls
outside this short article.
Briefly,
filmmakers can get cheap or free scores by composing and performing it
themselves. Remember that there are three music copyright streams: composers, lyricists
and performers. Or, by getting an unsigned band to perform, or to acquire the
movie rights to an existing band by contacting them through their agent, or
estate if deceased. Research the track you are interested in through
http://www.ppluk.com/
6. GET
ORGANIZED
Nothing is
more disheartening than showing up to help out on a mate’s shoot only to spend
an hour looking for a screwdriver. Disorganization is totally unforgiveable and
easily preventable by advance planning. Make sure you know where everything is,
and make sure everything and everybody shows up at the right place at the right
time. If this is not within your organizational ability, partner with someone
who is.
7. YOUR
FRIENDS CANNOT ACT
It is always
tempting to get a few friends together to make a movie and use them as actors
as well. This usually leads to peril because your friends are not trained
actors. They may have spent hours and hours with a video camera in front of the
bathroom mirror, but they will not know how to act in front of a camera on a
set. When your friends think they are acting well on set, you will probably be
so shocked at their hammy performances that you will be unable to direct them
without running the risk of destroying your personal relationship.
Far better
to advertise for actor/collaborators at local theatre and acting schools, hold rigorous
auditions until you find a stellar cast of talented unknowns than use your
friends.
If you have
a suitable script and some money, you can approach a casting agent who will
then pimp your script and your project out to established actors who might be
willing to do it for nothing if they like the script, their role, and have been
offered a suitable cut of the profits.
8. BUILD A
FOLLOWING
In the good
old days filmmakers would submit their films to a series of film festivals and
tour with their film building the hype for their film until they received
sufficient distribution offers to finance their next project. By making and
touring film after film, a filmmaker was able to build up a loyal fan base
which would guarantee them and their producers a predictable revenue stream.
The
explosion of social media has changed the landscape and created two types of
filmmakers: those who loathe and abhor social media, and those who embrace it.
Contemporary
filmmakers can use social media to create a following of people eager to sample
and appreciate their latest work. Astute filmmakers employ two producers: one
who deals with the traditional production work flow, and one who deals with
social media.
A first step
for any filmmaker is to register the domain name for their Production Company
and film title, as well as Facebook and Twitter profiles. Often these are sold
on to eventual distributors, as was the case with Paranormal Activity.
One way to
build a following is to attend industry events.
A great way
to build your list is to comment on relevant articles, like this one. You can
comment below.
9. ARE YOU A
FILMMAKER, A CONTENT PROVIDER OR A COMMUNICATOR?
Whatever
your goals are, remember that you need to decide what it is you are doing.
Filmmakers
make films and hope to cruise the festival route until they are discovered and
become festival darlings.
Content
providers are professional filmmakers who deliver movies whether dramatic,
corporate or documentary at a price per minute.
Communicators
are filmmakers and content providers who have something to say using the power
of moving images with excellent sound, well-crafted stories and good sound
tracks. Communicators will also consider a host of different mediums including
short two and three minute episodes for mobiles (mobisodes) or internet
(webisodes). Gaming and phone apps also provide interesting storytelling
possibilities with a host of different strategies for monetizing current
content being debated around the world.
10. THERE’S
NO SUCH THING AS LUCK
I believe
that luck is earned through a combination of hard work and karma. If you
maintain your integrity and your passion, success will surely visit you.
IT’S A WRAP
Nothing is
as powerful as a good movie. And by using the medium of cinema you are able to
influence and change lives. It is people like you that can make a difference
and make this world a better place.
Sources,
References & Credits: Google, Wikipedia, Wikihow, Pinterest, IMDB, Linked
In, Indie Wire, Cinema Blend, Variety, Creative Skill Set, No Film School, Cinema
Blend, Science 20, Reddit, Business Dictionary, Cambridge Dictionary, , Collins
English Dictionary, Investopedia, Study, English Oxford Dictionaries, Hollywood
Branded, Premium Beat, Business Weekly, Valve, Rain Dance, Elliot Grove, Film Maker
Magazine,
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Interesting how a $100,000 film can once in a while make as much or more than a $1,000,000 film.
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