WHAT IS A FILM TEASER? (In the Entertainment industry.)

Movie Teaser / Photo Credit: Indigo Productions

WHAT IS A FILM TEASER? (In the Entertainment industry.)

 

Bruce Bisbey…please follow me at: https://dumbdogproductionsllc.blogspot.com or https://www.facebook.com/DumbDogProductionsLLC/ thank you.

WHAT IS A FILM TEASER?  

A teaser is exactly what it says, a teaser. Its main purpose is to just tease the audience. It teases elements from the film without giving away major plot elements or story flows. A trailer conveys the overall point of the movie with some teaser elements in a coherent layout that follows the plotline. It will usually follow a standard average length as well. They're usually around a minute (give or take a few) and have minimal visuals, dialogues lines without giving away too much of the movie. Teasers work well to build up anticipation. Trailers are more fleshed out.

A teaser campaign, also known as a pre-launch campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads". A teaser trailer for an upcoming film, television program, video game or similar, is usually released long in advance of the product, so as to "tease" the audience.

Film teasers are usually made for big-budget and popularly themed movies. Their purpose is less to tell the audience about a movie's content than simply to let them know that the movie is coming up in the near future, and to add to the hype of the upcoming release. Teaser trailers are often made while the film is still in production or being edited and as a result they may feature scenes or alternate versions of scenes that are not in the finished film. Often they contain no dialogue and some (notably Pixar films) have scenes made for use in the trailer only. Teaser trailers today are increasingly focused on internet downloading and the fan convention circuit. Some teaser trailers show a quick montage of scenes from the film.

DVD and Blu-ray releases of movies will usually contain both their teaser and theatrical trailers as special features.

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Movie Teaser / Photo Credit: Indigo Productions