Web Development Work Station / Photo Credit: Medium
WHAT DOES A WEB DEVELOPER DO? (In
the Entertainment industry.)
What Does A Web Developer Do?
In the entertainment industry, nothing hits the
consumer market without a web presence to back it up. Branded websites help to
drum up interest before the product’s debut, create a loyal online community,
and ultimately drive increased sales. Web development is an in-demand career
field, and skilled web developers have endless opportunities to work across any
segment of the entertainment business.
Duties
When there is a new game to promote or artist’s album
about to drop, the new media manager will consult with an in-house or
contracted web developer to create a product-specific site. The client or
manager may come to the table with an initial Photoshop wireframe, a
back-of-the-napkin sketch, or nothing at all. From a solid concept or
nonexistent idea, the web developer collaborates in design discussions to
identify the needs and purpose of the website. It is his or her job to flesh
out the look and functionality of the site, widget, or mobile app and produce
examples for review and revision. She or he is tasked with scripting necessary
code, debugging, and fine-tuning the aesthetics of the site. Based on the
client’s or manager’s needs, the web developer will select a content management
platform, plug-ins, and embedded media products like a media player or branded
game. The developer is also responsible for integrating items like Facebook
Connect, Add This bookmarking, and other social networking widgets. After the
project is completed, this person may be required to perform occasional
maintenance, but typically, a dedicated product manager or site moderator will
be assigned to manage regular activity, including analytics. For the web
developer, once the site is launched, the next project begins.
Skills & Education
A college degree in computer science or related field
is a must, as is specific training in hand-coding XHTML, HTML5, PHP, and MySQL.
You must be proficient with Photoshop, Flash, CSS, and JavaScript and have
experience on multiple platforms, including Linux and Unix. Beyond your
technical expertise, as a web developer you should have a creative imagination
and be capable of translating a client’s request from idea to working product.
Excellent communication and collaboration skills are necessary, and some
training in graphic design or fine art is recommended.
What to Expect
Web developers may work in-house at a record label,
game publisher, film studio, or other entertainment company, at a boutique
development firm, or as a freelancer. Like any creative endeavor, constructing
a website for a client or product is a collaborative process that demands you
be open to constructive criticism and put aside your personal preferences in
deference to the wishes of the client. Undoubtedly, you will experience the
occasional client or manager who is steering you toward a catastrophic design
stocked full of web don’ts, but this is where your skills as a diplomat will
come in handy. You are being paid for your expertise, and therefore must find a
balance between pleasing the person writing the check and delivering a
functional, attractive website. Deadlines will be strict and often completely
unrealistic based on the amount of work to be done—that’s show business. Always
under-promise and over-deliver: Missing milestones is a fast track to
unemployment, but if you can constantly return work that is above expectation
and ahead of schedule, your career and reputation will be better for it.
Sources, References & Credits: Google, Wikipedia, Wikihow, WikiBooks,
Pinterest, IMDB, Linked In, Indie Wire, Film Making Stuff, Hiive, Film Daily, New
York Film Academy, The Balance, Careers Hub, The Numbers, Film Maker, TV Guide
Magazine, Blurb, Media Match, Quora, Creative Skill Set, Chron, Investopedia,
Variety, No Film School, WGA, BBC, Daily Variety, The Film Agency, Best Sample
Resume, How Stuff Works, Career Trend, Producer's Code of Credits, Truity, Production
Hub, Producers Guild of America, Film Connection, Variety, Wolf Crow, Get In
Media, Production Beast, Sony Pictures, Warner Bros, UCAS, Frankenbite, Realty
101, Careers Hub, Sokanu, Raindance, Film Connection,
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Web Development Work Station / Photo Credit: Medium
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