Instagram Logo / Photo Credit: Instagram
WHAT IS INSTAGRAM? (In the
Entertainment industry.)
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WHAT IS INSTAGRAM?
How does Instagram work?
How do you access my Instagram account?
Go to your profile by clicking. Click and select
Privacy & Security. Scroll down to Data Download and click Request
Download. Enter the email address where you'd like to receive a link to your
data and enter your Instagram account password.
Can you post on Instagram from my computer?
Sure, you can email the photos from your computer to
your phone, save them on your phone, and then upload through the Instagram app
... Here are several other ways to post from your PC directly to Instagram
without needing to use your phone. They include third-party apps and browser
tricks. Some are free; some are paid.
When should you post on Instagram?
Post to Instagram between 9:00 AM and 6:00 PM CDT
from Tuesday to Friday. You'll get the most consistent engagement that way. The
general data above about optimal post timing is a great starting point for
growing an engaged Instagram audience.
How do you increase your reach on Instagram?
Top 5 Tips to Boost Your Instagram Reach:
- Set engagement as your primary goal. When it comes to increasing reach in any social media tool, engagement should always be the guide for your strategy. ...
- Find the right time to post. ...
- Try video content. ...
- Optimize your hashtags. ...
- Highlight User-Generated Content…
Instagram
Instagram (also known as IG or Instal) is a photo and
video-sharing social networking service owned by Facebook, Inc. It was created
by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on
iOS. A version for Android devices was released a year and half later, in April
2012, followed by a feature-limited website interface in November 2012, and
apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016
respectively.
The app allows users to upload photos and videos to
the service, which can be edited with various filters, and organized with tags
and location information. An account's posts can be shared publicly or with
pre-approved followers. Users can browse other users' content by tags and
locations, and view trending content. Users can "like" photos, and
follow other users to add their content to a feed.
The service was originally distinguished by only
allowing content to be framed in a square (1:1) aspect ratio, but these
restrictions were eased in 2015. The service also added messaging features, the
ability to include multiple images or videos in a single post, as well as
"Stories"—similar to its main competitor Snapchat—which allows users
to post photos and videos to a sequential feed, with each post accessible by
others for 24 hours each. As of January 2019, the Stories feature is being used
by 500 million users daily.
After its launch in 2010, Instagram rapidly gained
popularity, with one million registered users in two months, 10 million in a
year, and 1 billion as of May 2019. In April 2012, Facebook acquired the
service for approximately US$1 billion in cash and stock. As of October 2015,
over 40 billion photos had been uploaded to the service. Although praised for
its influence, Instagram has been the subject of criticism, most notably for
policy and interface changes, allegations of censorship, and illegal or
improper content uploaded by users.
As of 14 January 2019, the most liked photo on
Instagram is a picture of an egg, posted by the account @world_record_egg,
created with a sole purpose of surpassing the previous record of 18 million
likes on a Kylie Jenner post. The picture currently has over 50 million likes.
Instagram began development in San Francisco, when
Kevin Systrom and Mike Krieger chose to focus their multi-featured HTML5
check-in project, Burbn, on mobile photography. As Krieger reasoned, Burbn
became too similar to Foursquare, and both realized that it had gone too far.
Burbn was then pivoted to become more focused on photo-sharing. The word
Instagram is a portmanteau of instant camera and telegram.
On March 5, 2010, Systrom closed a $500,000 seed
funding round with Baseline Ventures and Andreessen Horowitz while working on
Burbn. Josh Riedel joined the company in October as Community Manager, Shayne
Sweeney joined in November as an engineer, and Jessica Zollman joined as a
Community Evangelist in August 2011.
Kevin Systrom posted the first photo to Instagram on
July 16, 2010. The photo shows a dog in Mexico and Systrom's girlfriend's foot;
the photo has been enhanced using Instagram's X-PRO2 filter.
On October 6, 2010, the Instagram iOS app was
officially released through the App Store.
In February 2011, it was reported that Instagram had
raised $7 million in Series A funding from a variety of investors, including
Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam
D'Angelo. The deal valued Instagram at around $20 million.
On April 3, 2012, Instagram was released for Android
phones, and it was downloaded more than one million times in less than one day.
In March 2012, The Wall Street Journal reported that
Instagram was raising a new round of financing that would value the company at
$500 million, details that were confirmed the following month, when Instagram
raised $50 million from venture capitalists with a $500 million valuation.
Joshua Kushner was the second largest investor in Instagram's Series B
fundraising round, leading his investment firm Thrive Capital to double its
money, after the sale to Facebook.
The same month, Facebook bought Instagram for $1
billion in cash and stock, with a plan to keep the company independently
managed. Britain's Office of Fair Trading approved the deal on August 14, 2012,
and on August 22, 2012, the Federal Trade Commission in the U.S. closed its
investigation, allowing the deal to proceed. On September 6, 2012, the deal between
Instagram and Facebook was officially closed.
The deal, which was made just prior to Facebook's
scheduled IPO, cost about a quarter of Facebook's cash-on-hand, according to
figures documented at the end of 2011. The deal was for a company characterized
as having "lots of buzz but no business model", and the price was
contrasted with the $35 million Yahoo! paid for Flickr in 2005. Mark Zuckerberg
noted that Facebook was "committed to building and growing Instagram
independently", in contrast to its past practices. According to Wired, the
deal netted Systrom $400 million based on his ownership stake in the business.
The exact purchase price was $300 million in cash and 23 million shares of
stock.
In November 2012, Instagram launched website
profiles, allowing anyone to see users' feeds from their web browsers. However,
the website interface was limited in functionality, with notable omissions
including the lack of a search bar, a news feed, and the ability to upload
photos. In February 2013, the website was updated to offer a news feed, and in
June 2015, the website was redesigned to offer bigger photos.
On October 22, 2013, during the Nokia World event
held in Abu Dhabi, Systrom confirmed the upcoming release of the official Instagram
app for Windows Phone, after pressure from Nokia and the public to develop an
app for the platform. The app was released as a beta version on November 21,
2013, and was lacking the ability to record and upload video, though an
Instagram spokesperson stated that "We're not finished, and our team will
continue developing the Windows Phone app to keep releasing features and
bringing you the best Instagram possible". In April 2016, Instagram
upgraded the app to Windows 10 Mobile, adding support for video and direct
messages, followed by later updates in October 2016 that extended the app to
Windows 10 personal computers and tablets.
The Android app has received two major exclusive
updates. The first, introduced in March 2014, cut the size of the app by half
and added significant improvements to performance and responsiveness on a wide
variety of Android devices. The Verge wrote that the development team had
tested the app on devices not for sale in the United States, particularly
low-end models like Samsung Galaxy Y, in an effort to improve the app for its
user base located outside the U.S. Engineering manager Philip McAllister told
The Verge that "More than 60 percent of our users are outside the US, and
Android covers roughly half of total Instagram users". The second update,
introduced in April 2017, added an offline mode, in which content previously
loaded in the news feed is available without an Internet connection, and users
can comment, like, save media, and unfollow users, all of which will take
effect once the user goes back online. At the time of the announcement, it was
reported that 80% of Instagram's 600 million users are located outside the
U.S., and while the aforementioned functionality was live at announcement,
Instagram also announced its intention to make more features available offline
"in the following months", and that they were "exploring an iOS
version".
Since the app's launch it had used the Foursquare API
technology to provide named location tagging. In March 2014, Instagram started
testing switching the technology to using Facebook Places.
Announced in March 2016 and taking place in June,
Instagram switched from a strictly chronological oldest-to-newest news feed to
a new, algorithm-based feed. The change received "widespread outcry"
following Instagram's March announcement, but Instagram stated that the feature
would help users discover lost posts, writing that "You may be surprised
to learn that people miss on average 70 percent of their feeds. As Instagram
has grown, it's become harder to keep up with all the photos and videos people
share. This means you often don't see the posts you might care about the most.
To improve your experience, your feed will soon be ordered to show the moments
we believe you will care about the most."
On May 11, 2016, Instagram revamped its design,
adding a black-and-white theme for the app and a more abstract, "modern"
and colorful icon. Rumors of a redesign first started circulating in April,
when The Verge received a screenshot from a tipster, but at the time, an
Instagram spokesperson simply told the publication that "This is a design
test only".
On September 24, 2018, Krieger and Systrom announced
in a statement they would be stepping down from Instagram. On October 1, 2018,
it was announced that Adam Mosseri would be the new head of Instagram.
On November 28, 2018, Instagram adds alternative text
features to photo posts allowing visual impaired user to listen to descriptions
of each photo which has alternative text, either automatic generated text or
user-input text.
Users can upload photographs and short videos, follow
other users' feeds, and geotag images with the name of a location. Users can
set their account as "private", thereby requiring that they approve
any new follower requests. Users can connect their Instagram account to other
social networking sites, enabling them to share uploaded photos to those sites.
In January 2011, Instagram introduced hashtags to help users discover both
photos and each other. Instagram encourages users to make tags both specific and
relevant, rather than tagging generic words like "photo", to make
photographs stand out and to attract like-minded Instagram users. In September
2011, a new version of the app included new and live filters, instant
tilt–shift, high-resolution photographs, optional borders, one-click rotation,
and an updated icon. In August 2015, Instagram started allowing users to upload
full-size landscape and portrait photos and videos onto the service, dropping
the previous requirement of a square frame. In August 2016, Instagram added a
zoom feature that allows users to pinch-to-zoom the screen to virtually zoom in
on photos and videos. In September 2016, Instagram removed Photo Maps, which
previously allowed users to see a map of their geotagged photos. An Instagram spokesperson
stated that "Photo Map was not widely used, so we've decided to remove the
feature and focus on other priorities". In December 2016, Instagram
introduced a feature letting users save photos for later viewing. Bookmarked
posts get added to a private page in the app. The feature was updated in April
2017 to let users organize saved posts into different collections.
In February 2017, Instagram announced that users
would be able to upload up to ten pictures or videos to one post, with the
content appearing as a swipe able carousel. The feature originally limited
photos to the square format, but received an update in August to enable
portrait and landscape photos instead. In May, Instagram updated its mobile
website to allow users to upload photos, and to add a "lightweight"
version of the Explore tab. Later in May, Instagram added an
"Archive" feature, letting users hide posts in a private storage
area, out of visibility for the public and other users. The move was seen as a
way to prevent users from deleting photos that don't garner a desired number of
"likes" or are deemed boring, but also as a way to limit the
"emergent behavior" of deleting photos, which deprives the service of
content. In August, Instagram announced that it would start organizing comments
into threads, letting users more easily interact with replies. In April 2018,
Instagram launched its version of a portrait mode called "focus
mode," which gently blurs the background of a photo or video while keeping
the subject in focus when selected.
Instagram shopping allows users to tap on a product
they like in Stories and Feed and click a tag that takes them to the company's
product list. Users can also build a shopping list inside the platform by tapping
on a tag and saving it. The Checkout feature was added in a later stage which
allows users to buy products in app.
Explore
In June 2012, Instagram introduced
"Explore", a tab inside the app that displays popular photos, photos
taken at nearby locations, and search. The tab was updated in June 2015 to
feature trending tags and places, curated content, and the ability to search
for locations. In April 2016, Instagram added a "Videos You Might Like"
channel to the tab, followed by an "Events" channel in August,
featuring videos from concerts, sports games, and other live events, followed
by the addition of Instagram Stories in October. The tab was later expanded
again in November 2016 after Instagram Live launched to display an
algorithmically-curated page of the "best" Instagram Live videos currently
airing. In May 2017, Instagram once again updated the Explore tab to promote
public Stories content from nearby places.
Video
Initially a purely photo-sharing service, Instagram
incorporated 15-second video sharing in June 2013. The addition was seen by
some in the technology media as Facebook's attempt at competing with
then-popular video-sharing application Vine. In August 2015, Instagram added
support for widescreen videos. In March 2016, Instagram increased the 15-second
video limit to 60 seconds. Albums were introduced in February 2017, which allow
up to 10 minutes of video to be shared in one post.
IGTV
IGTV is a vertical video application launched by
Instagram in June 2018. Basic functionality is also available within the
Instagram app and website. IGTV allows uploads of up to 10 minutes in length
with a file size of up to 650 MB, with verified and popular users allowed to
upload videos of up to 60 minutes in length with a file size of up to 5.4 GB.
The app automatically begins playing videos as soon as it is launched, which
CEO Kevin Systrom contrasted to video hosts where one must first locate a
video.
Instagram Direct
In December 2013, Instagram announced Instagram
Direct, a feature that lets users interact through private messaging. Users who
follow each other can send private messages with photos and videos, in contrast
to the public-only requirement that was previously in place. When users receive
a private message from someone they don't follow, the message is marked as
pending and the user must accept to see it. Users can send a photo to a maximum
of 15 people. The feature received a major update in September 2015, adding
conversation threading and making it possible for users to share locations,
hashtag pages, and profiles through private messages directly from the news
feed. Additionally, users can now reply to private messages with text, emoji or
by clicking on a heart icon. A camera inside Direct lets users take a photo and
send it to the recipient without leaving the conversation. A new update in
November 2016 let users make their private messages "disappear" after
being viewed by the recipient, with the sender receiving a notification if the
recipient takes a screenshot. In April 2017, Instagram redesigned Direct to
combine all private messages, both permanent and ephemeral, into the same
message threads. In May, Instagram made it possible to send website links in
messages, and also added support for sending photos in their original portrait
or landscape orientation without cropping.
Sources, References & Credits: Google, Wikipedia, Wikihow, WikiBooks,
Pinterest, IMDB, Linked In, Indie Wire, Film Making Stuff, Hiive, Film Daily, New
York Film Academy, The Balance, Careers Hub, The Numbers, Film Maker, TV Guide
Magazine, Blurb, Media Match, Quora, Creative Skill Set, Chron, Investopedia,
Variety, No Film School, WGA, BBC, Daily Variety, The Film Agency, Best Sample
Resume, How Stuff Works, Studio Binder, Career Trend, Producer's Code of
Credits, Truity, Production Hub, Producers Guild of America, Film Connection, Variety,
Wolf Crow, Get In Media, Production Beast, Sony Pictures, Warner Bros, UCAS, Frankenbite,
Realty 101, Careers Hub, Screen Play Scripts, Elements of Cinema, Script
Doctor, ASCAP, Film Independent, Any Possibility, CTLsites, NYFA, Future Learn,
VOM Productions, Mad Studios, DP School, DGA, IATSE, ASC, MPAA, HFPA, MPSE,
CDG, AFI, Box Office Mojo, Rotten Tomatoes, The Numbers, Netflix, Vimeo,
Instagram,
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Instagram Logo / Photo Credit: Instagram
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